Saturday 21 October 2017

Understanding Social Media - Part 1

So what does the term 'social media' mean?

If we break it down it may help. Social, is of course relating anything from our community around us, and extends to the big wide world. Media, is a mass mean of communication. So putting the two together, social media in a nutshell is a sharing of information, comments and photographs etc, to the audience you wish to target. We will look at some of the most popular platforms in more detail below.



Facebook (www.facebook.com)
Ease of Use Rating: 4/5

The first symbol above is Facebook, no doubt you have heard it with around 2 billion users across the globe, with its iconic blue square with a white square. Facebook was Mark Zuckerberg's creation in February 2004, along with Edward Saverin, both were students at Harvard College.

It is a social networking site - you can search for friends and family, old and new, share how you are feeling, add photographs, view pages of interest, play games and many more features. It is like a social CV, and you can put on here as much or as little information about yourself as you feel. You are able to control what information is shared about yourself and with whom.

You are able to access facebook via apps on your phone or tablet and via a laptop or p.c. You need to enter some personal information and an email address in order to set up an account.

There are functions for personal and business use, and both are effective forms of communicaton. When connected to wi-fi or you have data, you are able to private message friends, add photos and updates, or some business owners use it to share information about what is going on. Minumum age restriction is 13 years of age. There is a decent beginners guide to facebook, courtesy of lifewire, click here to access the guide.




Twitter (www.twitter.com)
Ease of use rating: 3/5

Have you blue square with a white bird? That is Twitter, and has around 328 million users. Short sharp bursts of information publicized to the world is the easiest way to describe Twitter (like a bird's tweet in the morning)

There is a 140 character limit on twitter which can be very frustrating, so most likely to include a web link to attract people to the information you want to shout about, or an image with a few words underneath.

Follow your favorite celebrity, fashion, industry, sport or hobby to name but a few to keep up to date with latest information and trends! Or start your own twitter feed about something that interests you!



Youtube (www.youtube.com)
Ease of use rating: 5/5

You tube symbol above is a red square with a white button and is essentially a video sharing platform. You can search for videos relating to your particular area of interest. From music, tv, funny videos, how to learn a skill, basically anything.

It is a quick way for Joe Public to get 5 minutes of fame - remember Psy and 'Gangnam Style' this started from a you tube post that went viral. Going viral means in social media terms, something that spreads through the population rapidly. The video was uploaded on 15th July 2012, and by 30th May 2014 had received over 2 million views

Anything you post on here can be seen by anyone using you tube, so upload with care!

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